I had to piece this together from several sources (including some great hints from Mark Atwood ), so I consider it blogworthy... A few days ago I tweeted (posted an update on Twitter ) that I was looking at OAuth . A few seconds later, Mark Atwood IM'd me: "Any questions about OAuth? I'm one of the spec authors". Wow. How did that happen? It turns out that you can now track keywords on Twitter . For some reason I thought you could only get this working via SMS, you can also do it on IM. Here's how...